1 Raraunga Nui
He pakihi uaua te umanga kakahu, he rerekē i ētahi atu umanga e whakawhanake ana i tētahi hua hou, ā, e hoko ana mō ngā tau; me whakawhanake e tētahi waitohu ahua noa ngā rau hua i ia wā, i roto i ngā tauira me ngā tae rerekē, ā, me hoko atu ki ngā rohe rerekē. I te piki haere o te uauatanga o te umanga, ka nui haere te hiranga o ngā raraunga nui. He mea nui te whakamahinga me te whakahaere i ngā raraunga nui ki te umanga kakahu waitohu. Kāore te tātari hokohoko e herea noa ki te kohinga raraunga hoko whānui tuku iho, engari ka whakauru hoki i ngā raraunga maha pērā i ngā rekoata ataata, ngā rekoata oro, ngā rekoata tauwhitinga, me ngā tuhinga aratohu hoko, ā, he taipitopito ake hoki te KPI. Ko wai kei a ia ngā rauemi kaiwhakamahi tika ake, ko wai ka noho ki ngā whai wāhitanga mākete maha atu. Ka noho te toa i ngā whakatipuranga e toru hei mua,ngā toa rongonuipāhihisehara i te rere anake.
Ngā Uauatanga:
Ko tētahi o ngā raruraru o ngā raraunga nui i tēnei wā, he pepeha noa iho. E aro nui ana ia kamupene kakahu ki ngā mea nui, e aro nui ana ki aua mea, engari he uaua ki te kimi i te tomokanga. He ngāwari te hanga i ētahi kamupene, engari he nui te utu mō te whai huatanga. He pukumahi rawa ngā tari hokohoko ki te whakahaere i ngā KPI, ā, ko te whakapono/te tikanga te mea e kaha ana.
2 Ka huihui ngā kaihoko ki te toa
Kua tino pēhia te taumata hongere o te umanga kakahu, ka whakapotohia te mekameka mai i te wheketere ki te kaihoko, ā, ka piki ohorere te tauira kakahu ritenga C2M. Ko te taha whakarunga ko te hurihanga o te wheketere ki te kaihoko, ā, ko te taha whakararo ko te whakaekenga a te toa kohinga a te kaihoko!
Kei te mau tonu te pakanga a ngā ope e rua, engari ka kaha ake te kaha, ka nui ake tenuiHe panonitanga pūnaha tēnei nā te hiahia o te mākete me te kaihoko. He toa kohinga kotahi-mutu, he maha-waitohu, he kāwai katoa, ka taea te whakatutuki i ngā hiahia o te maha o ngā hokohoko, me te mahi whakatipu o te toa kohinga tūāpapa, he wheako kaha o te toa kohinga momo noho, e whakaatu ana i te tere whanaketanga pai.
3 PāsHokohoko
Kei te haere mai te wā o te wheako kiritaki, ā, ko te whakahaere ko ngā pā! Kāore e taea e ngā kamupene kakahu e kore e kohikohi pā te mahi i tetahi mea. Ko te hunga e whai hua ana i te "ōhanga pā" koJNBY, te waitohu kakahu kaihoahoa nui rawa atu o te motu. Ko ngā hokonga hokohoko i whai wāhi mai iJNBYNeke atu i te haurua o ngā hoko katoa e mahia ana e ngā mema, ā, ko te pūnaha pā katoa te mea matua e akiaki ana i te tipu oJNBYmahi. Ko tētahi atu tauira ko te take o ngā kākahu Taobao. Ka taea e te kaihoahoa ahua, i tango ataata e hoko tika ana i ngā kākahu, te peke atu ki ngā tauhokohoko Taobao.
He tauira noa tēnei o te rerenga wai mai i Tiktok, he mahi tā Tiktok: he matapihi whakaatu taonga, arā, ka taea te hono tika ki Taobao. He wāhi tūturu a Tiktok hei kukume i te hunga hokohoko, ā, ka taea te whakamahi i Taobao hei tūranga hokohoko.
4 Horopaki Whaiaro
Ko te ao o te hokohoko waitohu ehara i te mea ko te hoko hua anake, engari ko te kōrero pakiwaitara me te hoko ahurea hoki.
Hei tauira, ko MAXRIENY rāua ko SaraWong (KevinW(( ...
Ko MAXRIENY te kaiārahi i roto i te wheako whakaaturanga, he IP motuhake tāna, ā, ko te momo whakapaipai o ia toa he rite ki te ao kōti wawata. Nā MAXRIENY i hanga motuhake te "Haereere nui ā-Motu o te Whare Pārekareka", pērā i ngā whakaaturanga o Alice in Wonderland kua whakahokia ki te ao tūturu, te whare pārekareka o Ūropi, te māra o muri ngaro, te poti makutu kapua, te moana puawai waiata, te pukapuka makutu wawata, ngā elf reo ngahuru….. He wāhi tino pai mō ngā wāhine o te tāone nui ki te tango whakaahua. Ka aro nui a MAXRIENY ki ngā āhuatanga wheako kaihoko, ā, mā ngā horopaki whaiaro ka nui ake te wā noho o ngā kaihoko.
5 Tauine wheketere
He nui te kiritaki, he iti te wheketere. "Ināianei e 300 noa iho ngā tāngata o tō mātou wheketere, he iti rawa atu tēnei i te 2,000 tāngata o mua." He pai ake te hoko me te hoahoa o tētahi kamupene kākahu i Shenzhen, ā, ko ētahi kākahu kei te tukuna ki waho ki Jiangsu, ki Wuhan rānei i tēnei wā. He marino ake te āhua o ngā wheketere iti, e hoatu ana ki ngā tāngata whakahaere te wā ki te whakaaro me te whakatau i ngā mea nui ake, pērā i te whakapai ake i ngā ratonga tāpiri uara. Kei te mimiti haere te nuinga o ngā wheketere tukatuka kākahu ā-rohe, tekau mano ngā wheketere tukatuka kākahu hei mano tāngata, rau tāngata ehara i te mea onge.
6 Ngā hongere tuku whatunga
I kī a Yang Donghao, te Tumu Whakahaere Matua o Vipshop, he mea noa te hiku o te umanga kakahu, he hua tino whaiaro te kakahu, he roa rawa tōna huringa mai i te hoahoa ki te hanga ki te hononga hokohoko, he maha ngā wā ka tae ki te 12 marama, tae atu ki te 18 marama. Ka puta he hua mai i tētahi umanga pēnei: kāore e taea e tetahi te matapae tika i te maha o ngā waeine o ia SKU (waeine iti rawa) o ngā kakahu o tētahi waitohu ka hokona, ka puta ai ngā taonga hiku. I raro i te ia o te Ipurangi +, kei te huri ngā kaihoko hei kaha akiaki mō te huringa o ngā umanga kakahu tuku iho, ko te mea e hua mai ai tēnei huringa ko ngā kakahu hou me ngā utu e piki haere ana te utu i roto i ngā toa tuku iho, me ngā kakahu rongonui i runga i te Ipurangi i ia hekenga 1, 2 rānei.
7. Hokohoko whakawhiti-rohe
Ka whakahaerehia e ngā waitohu te hokohoko whakawhiti-rohe, ko tētahi o ngā tono he whakaoho i te haruru mō ngā hua hou, ngā mahi waitohu hou rānei, ko te tikanga he pai ake te whai i ngā āhuatanga tonu o te mahi tahi. Ko te rāngai kākahu, e mōhio ana tātou katoa, he ahumahi tere te huri, ko te tikanga ka taea e ia te whakarato i ngā whai wāhitanga mō te hokohoko whakawhiti-rohe. I taua wā anō, ka taea e te umanga kākahu pakeke te mahi tahi me te maha o ngā waitohu pērā i te huruhuru kau, engari ka whakaratohia hoki he maha atu ngā kōwhiringa mō ngā waitohu whakawhiti-rohe. I taua wā anō, mō ngā waitohu kākahu, e hiahia ana ki te whakauru i ngā huānga hou i ia wā, ko te whai wāhi atu ki te mahi tahi whakawhiti-rohe he mea pai noa iho te tuku ki te tatau o te whakaaweawe. Mā tēnei, ka tutuki ngā hiahia whakawhiti-rohe o ngā taha e rua. "E hiahia ana ahau ki te hoko i te whakaaro o te toi whakawhiti-rohe me ngā kākahu." Ina tae ki te whakawhiti-rohe, "Haina-Ataahua"Ko te kupu matua e kore e taea te mawhiti i tēnei tau. Ko te hiranga o tēnei whakawhitiwhiti ehara i te mea ko ngā waitohu e rua anake, engari ko ngā kōrero kei muri i a rāua. 30 tau ki muri, i whakaputa a People's Daily i ngā mahi toa o te kohinga tohu hokohoko a Li Ning, koinei hoki te whakaaturanga tuatahi a te tohu hokohoko a Li Ning ki ngā pāpāho. 30 tau i muri mai, i whakarewahia e Li Ning, e mōhiotia ana ko te "mārama o ngā taonga ā-motu", he maha ngā hua ahua tahi, i tāia ki ngā kākahu o te People's Daily, hei hanga i tētahi "pūrongo" tūturu. E rua ngā putanga ki te wiki ahua o te ao, ka tahuri a Li Ning ki te whakatakoto i te ahua tawhito o te kupu taurite o "Haina-Ataahua", ā, ko te whakawhiti ki te pāpāho hou a te People's Daily he rite tonu ki te huinga o te pakaru i te pakitara ā-ahu."
8 Whakaritenga
I te tau 2015, neke atu i te kotahi piriona te tono o te mākete, 70% o te iwi i Ūropi me te Hononga o Amerika e whakamahi ana i ngā kākahu ritenga motuhake, ā, kua piki haere te rongonui o tēnei momo āhua ki Haina. I tēnei wā, kua eke te umanga kākahu tuku iho o Haina ki te taumata o te whanaketanga, kua pakaru te taumata o te umanga kākahu tuku iho i te taenga mai o te wā o te hangarau mōhiohio, ā, kei te hangaia anō te whanaungatanga i waenga i ngā kaihoko, ngā kaihanga me te mākete kākahu katoa! Kei te āta hangaia he pūnaha hou: arā, he pūnaha tuku whakaritenga kākahu e aro ana ki te kaihoko. I te heke mai, ka noho te whakaritenga motuhake hei momo āhua hou, ā, ka noho hoki te whakaritenga whaiaro hei moana kikorangi o te mākete kākahu! He nui ake ngā kaihoko mō ngā hiahia whaiaro me ngā hiahia rerekē, nō reira kua noho te whakaritenga kākahu hei putanga hau. Ko te wā Ipurangi tēnei, kua huri tika tēnei wā i ngā tikanga noho me ngā tauira kai o te tangata, e hanga ana i ngā kaihoko, ngā hua me ngā umanga he āhua honohono, i tēnei wā, ko te whakaritenga kākahu whaiaro ko te ao o te "Ipurangi + whakaritenga kākahu", kei te whakapai ake ngā waitohu kākahu tuku iho kia tutuki ai ngā hiahia whaiaro o ngā kaihoko.
9 Whakawhaiaro
Ko te tirohanga whānui o nāianei ko te kaha o te hoahoa me te whakawhaiaro ko te ngaru o te heke mai. Ko te tikanga, i ia waitohu kakahu i ia wā, ka puta mai ētahi tauira taketake, ko ēnei tauira taketake hei whakatutuki i ngā hiahia o te hunga kāore i te nui ngā whakaritenga hoahoa e mau ana ngā kaiwhaiwhai o te waitohu. Ko ngā kakahu tāone nui o ēnei rā, he nui ake te whai i te whakawhaiaro, nō reira kua piki ake te maha o ngā kaihoahoa taketake i ngā tau tata nei.Zhuā, ko Ms. Lin, he hoa mahi, he tāne, he wahine, i whakatū i a vmajor i ētahi tau ki muri i muri i tana hokinga mai i ngā akoranga ki tāwāhi. Ko te kanorau te ia o te ao o āpōpō, kāore ngā kaihoahoa taketake e noho tonu ki te wāhi kotahi, ā, kāore he tohu ā-rohe e kitea ana i roto i ngā hua i hangaia. Ko te whakatupuranga i muri i ngā tau 2000 me te whakatupuranga i muri i ngā tau 200090Nā te whai a te kamupene ki te whakawhaiaro i ngā waitohu iti, kua piki haere te ora o aua waitohu. Ināianei, he ngāwari te toremi i roto i te moana waitohu mō ngā hua rongonui, engari he uaua ki te tū motuhake. E matapaetia ana ka nui haere ngā tauira pēnei i te heke mai, ā, ka pai ake ai te oranga o ngā waitohu iti.
Wā tuku: 31 o Ākuhata-2023