1 Idatha Enkulu
Imboni yezingubo iyibhizinisi eliyinkimbinkimbi, ngokungafani nezinye izimboni ezakha umkhiqizo omusha futhi ziwuthengise iminyaka;Uhlobo lwemfashini olujwayelekile ludinga ukuthuthukisa amakhulukhulu emikhiqizo ngesizini ngayinye, ngamamodeli nemibala ehlukene, futhi ludayiswe ezifundeni ezihlukene.Njengoba ubunkimbinkimbi bemboni bukhula, idatha enkulu iba yinto ebaluleke kakhulu.Ukusetshenziswa nokulawulwa kwedatha enkulu kubaluleke kakhulu embonini yezimpahla zomkhiqizo.Ukuhlaziywa kokuthengisa akugcini nje kuphela ekuqoqweni kwedatha yokuthengisa okubanzi, kodwa futhi kuhlanganisa idatha eminingi efana nokurekhodwa kwamavidiyo, ukurekhodwa komsindo, amarekhodi omsebenzi, kanye nemibhalo yomhlahlandlela wokuthenga, futhi i-KPI nayo inemininingwane eyengeziwe.Ubani onezinsiza zabasebenzisi ezinembe kakhulu, ozosebenzisa amathuba emakethe engeziwe.Isitolo izizukulwane ezintathu ziba yisikhathi esedlule,izitolo ezidumile'umgibelisukugeleza akuseyona yodwa.
Ubunzima:
Enye yezinkinga ngedatha enkulu njengamanje ukuthi yiziqubulo nje.Inkampani ngayinye yezingubo zomkhiqizo inamathisela ukubaluleka kwayo, iyanaka, kepha ukungena kunzima ukukuthola.Ezinye izinkampani kulula ukuzakha, kodwa ukusebenza kahle kubiza kakhulu.Iminyango yokuthengisa imatasa kakhulu isebenzelana ne-KPI, futhi imfundiso/umthetho osemthethweni udlangile.
2 Abathengi baqoqa isitolo
Izinga lesiteshi somkhakha wezingubo sicindezelwe ngokwedlulele, iketango elisuka efekthri liye kumthengi lizofushaniswa ngokungenamkhawulo, futhi imodeli yangokwezifiso ye-C2M yezingubo izokhuphuka ngokuzumayo.Ukukhuphuka komfula uguquko lwefekthri ukuya kumthengi, futhi umfula ongezansi uwukuhlasela kwesitolo seqoqo lomthengi!
Umzabalazo wamabutho amabili, i-middleman isekhona, kodwa lapho inamandla, ikhulu kakhuluenkulu.Lolu wushintsho oluhlelekile olulethwa yimakethe kanye nesidingo sabathengi.I-Multi-brand, isigaba esigcwele, isitolo sokuqoqa esisodwa-stop, singahlangabezana nezidingo zokuthenga okuningi, nomsebenzi wokufukamela wesitolo sokuqoqa isiteji, umuzwa oqinile wesipiliyoni sesitolo sokuqoqa indlela yokuphila, obonisa umfutho omuhle wentuthuko.
3 UmlandelisUkumaketha
Isikhathi sokuhlangenwe nakho kwamakhasimende siyeza, futhi abaphathi abalandeli!Izinkampani zezimpahla zokugqoka ezingabutheli abalandeli ngeke zikwazi ukwenza lutho.Labo abazuza "kumnotho wabalandeli" bahlanganisaJNBY, umkhiqizo wezimpahla zomklami omkhulu wezwe.Ukuthengiswa kwezitolo okunikelwe nguJNBYamalungu abala ngaphezu kwesigamu sengqikithi yokuthengiswa okudayiswayo, futhi uhlelo lwabalandeli oluphelele luthathwa njengoluyimbangela eyinhloko yokukhula kweJNBYukusebenza.Esinye isibonelo yindaba yezingubo zaseTaobao.Umklami wemfashini, uthathe ividiyo ethengisa ngokuqondile izingubo, angagxumela ekwenziweni kweTaobao.
Lesi yisimo esijwayelekile sokudonsa amanzi kusuka ku-Tiktok, i-Tiktok inomsebenzi: isibonisi sefasitela lempahla, okungukuthi, ingaxhunywa ngqo eTaobao.I-Tiktok iyindawo yemvelo yokuheha ithrafikhi, futhi iTaobao ingasetshenziswa njengendawo yokuhweba.
4 Umongo Owenziwe Ngokwakho
Inkathi yokumaketha komkhiqizo ayigcini nje ngokudayisa imikhiqizo, kodwa futhi nokuxoxa izindaba kanye nesiko lokuthengisa.
Isibonelo, u-MAXRIENY noSaraWngo (KevinWOng's), othanda izinganekwane kusukela ebuntwaneni, zisekelwe emaphusheni anjalo.Njengomqondisi wokuklama we-MAXRIENY, waqala ukwenza uhlobo lwe-MAXRIENY lube nefomu le-embryonic, futhi wasebenzisa ipeni elikhazimulayo ukuze aveze umuzwa wemfashini ohlukile, okwenza uhlobo lwe-MAXRIENY lube namandla kakhulu futhi lube lomuntu siqu.“Cabanga nje ukuthi impilo iyinqaba, futhi wonke umuntu wesifazane uyindlovukazi yempilo yakhe, edinga ukuqhosha nobumina ngokungafanele, ubulili nokuvuleleka… U-MAXRIENY ukholelwa emoyeni wokuklama, kungenxa yephupho elincane, inkantolo umqondo wobuciko obungajwayelekile, ukwakha inqaba eyimfihlo edolobheni yezindlovukazi ezisencane…” - USara Wong, Umqondisi Wedizayini, MAXRIENY
U-MAXRIENY uyahola ekuhlangenwe nakho kwesigcawu, une-IP ezimele, futhi isitayela sokuhlobisa sesitolo ngasinye sifana nokuba sezweni lenkantolo yamaphupho.U-MAXRIENY wenze ngokukhethekile “uhambo olukhulu lwe-Fantasy Castle National”, njengezigcawu zika-Alice e-Wonderland ezibuyiselwe ekubeni ngokoqobo, inqaba yaseYurophu, ingadi engemuva engaqondakali, isikebhe somlingo wamafu, ulwandle lwembali yomculo, incwadi yomlingo wenganekwane, ama-elves olimi lwasekwindla….. indawo ephelele yabesifazane basemadolobheni ukuthatha izithombe.I-MAXRIENY igcizelela kakhulu izici zokuhlangenwe nakho komthengi, futhi okuqukethwe komuntu siqu kunikeza abathengi isikhathi esiningi sokuhlala.
5 Isikali Sefekthri
Ikhasimende likhulu, imboni incane."Manje ifektri yethu isinabantu abangu-300 kuphela, encane kakhulu kunabantu abangu-2,000 XNUMX esikhathini esidlule."Inkampani yezingubo e-Shenzhen ingcono ekuthengiseni nasekuklameni, futhi ezinye izingubo okwamanje zinikezwe iJiangsu noma eWuhan.Amafekthri amancane azizwa ekhululeke kakhudlwana, enikeza abantu abaphethe isikhathi sokucabanga nokunquma ngezinto ezibaluleke kakhulu, njengokuthi zingathuthukisa kanjani izinsiza ezingeziwe.Cishe zonke izitshalo zokucubungula izingubo zasekhaya ziyancipha, amashumi ezinkulungwane zezitshalo zokucubungula izingubo zibe izinkulungwane zabantu, amakhulu abantu ayivelakancane.
6 Iziteshi zokulethwa kwenethiwekhi
U-Yang Donghao, i-CFO ye-Vipshop, uveze ukuthi umsila wemboni yezingubo uyinto evamile, izingubo zokugqoka ziwumkhiqizo womuntu siqu, umjikelezo wayo kusukela ekuklanyeni kuya ekukhiqizeni kuya ekuxhumaneni okudayisa mude kakhulu, ngokuvamile ufinyelela izinyanga ezingu-12, ngisho nezinyanga ezingu-18.Imboni enjalo izokhiqiza umphumela: akekho ongabikezela ngokunembile ukuthi mangaki amayunithi e-SKU ngayinye(ubuncane beyunithi yesitoko) yezimpahla zomkhiqizo azothengiswa, okuzokhiqiza izinto eziwumsila nakanjani.Ngaphansi kokuthambekela kwe-Intanethi +, abathengi baba amandla okuguqula amabhizinisi ezingubo zendabuko, ukuletha lolu shintsho ngokungangabazeki izingubo ezintsha ezinamanani abizayo ezitolo zendabuko, kanye nezingubo zamagama amakhulu ku-inthanethi njalo 1 noma isaphulelo esingu-2.
7. Ukumaketha kwemingcele
Imikhiqizo yenza ukumaketha okuwela imingcele, enye yezidingo ukudala i-buzz yemikhiqizo emisha noma izenzo zomkhiqizo omusha, okusho ukuthi umkhakha wokubambisana ungcono kakhulu ukuba nezici ezisheshayo.Umkhakha wezimpahla zokugqoka, njengoba sazi sonke, uyimboni eshintsha ngokushesha, okusho ukuthi ingahlinzeka ngamathuba amaningi okumaketha okuwela imingcele.Ngesikhathi esifanayo, imboni yezingubo ezivuthiwe ingabambisana nemikhiqizo eminingi njengoboya benkomo, kodwa futhi inikeza izinketho eziningi zemikhiqizo ewela imingcele.Ngasikhathi sinye, ngemikhiqizo yokugqoka, edinga ukujova izakhi eziningi ezintsha njalo, ukubamba iqhaza ekubambisaneni okuwela umngcele kumane nje kuyinto enhle ethunyelwe emnyango wogqozi.Ngale ndlela, izithakazelo ezinqamula imingcele yazo zombili izinhlangothi ziyafinyelelwa."Ngifuna ukuthengisa umqondo wobuciko obuwela imingcele kanye nezingubo."Uma kukhulunywa ngokuwela umngcele, “I-China-Chic” igama elingukhiye elingeke liphunyuke ngokuphelele kulo nyaka.Ukubaluleka kwale crossover akuyona kuphela imikhiqizo emibili ngokwayo, kodwa futhi nezindaba ezingemuva kwazo.Eminyakeni engu-30 edlule, i-People's Daily ishicilele imisebenzi ewinile yeqoqo lophawu lomkhiqizo we-Li Ning, okuphinde kube wukuvezwa kwabezindaba kokuqala kophawu lokuthengisa lwe-Li Ning.Eminyakeni engu-30 kamuva, u-Li Ning, owaziwa ngokuthi "ukukhanya kwezimpahla zikazwelonke", wethula imikhiqizo eminingi yefashini ehlangene, ephrintiwe ezingutsheni ze-People's Daily, ukudala "umbiko" wangempela.Ukuvela kabili evikini lemfashini lamazwe ngamazwe, uLi Ning waphenduka wabeka isithombe sakudala segama elifanayo elithi “I-China-Chic“, kanye nokungqubuzana kwezindaba ezintsha ze-People's Daily kufana nenhlanganisela yokugqekeza udonga lwe-dimensional.
8 Ukwenza ngokwezifiso
Kusukela ngo-2015, isidingo semakethe safinyelela ngaphezu kwesigidigidi esisodwa, i-70% yabantu base-Europe nase-United States basebenzisa izingubo ezizimele ezenziwe ngokwezifiso, futhi lo mkhuba nomkhuba kancane kancane uthandwa e-China.Njengamanje, imboni yezingubo zomdabu zaseShayina isifinyelele esicongweni sentuthuko, ukufika kwenkathi yobuchwepheshe bolwazi kuqhekeze uphahla lwemboni yezingubo zendabuko, futhi ubudlelwano phakathi kwabathengi, abakhiqizi kanye nayo yonke imakethe yezingubo buyahlelwa kabusha!Uhlelo olusha luya kwakheka kancane kancane: okungukuthi, uhlelo lokuhlinzeka ngezingubo ezigxile kubathengi.Ngokuzayo, ukwenza ngokwezifiso okuyimfihlo kuzoba indlela entsha yokuphila yemfashini, futhi ukwenza ngokwezifiso komuntu siqu nakho kuzoba ulwandle oluluhlaza emakethe yezingubo!Abathengi abaningi ngokwengeziwe bezidingo zomuntu siqu nezihlukanisiwe, ukuze ukwenza ngokwezifiso izingubo sekuphenduke indawo.Namuhla inkathi ye-inthanethi, le nkathi isishintshe ngokuqondile imikhuba yokuphila yabantu kanye namaphethini okusebenzisa, okwenza abathengi, imikhiqizo kanye namabhizinisi bethule umkhuba oxhumene, okwamanje, ukwenziwa ngokwezifiso kwezingubo zomuntu siqu futhi kuwumhlaba "wokwenza ngokwezifiso izingubo ze-inthanethi +", izingubo zendabuko. amabhrendi ayathuthukiswa ukuze ahlangabezane nezidingo zomuntu siqu zamakhasimende.
9 Ukwenza kube ngokwakho
Umbono wamanje ojwayelekile ukuthi umuzwa onamandla wokuklama nokwenza kube ngokwakho kuyigagasi lekusasa.Yiqiniso, zonke izingubo zokugqoka njalo inkathi, kuzoba namamodeli ayisisekelo, lawa mamodeli ayisisekelo ahlangabezana nezidingo zalabo abangenazo izidingo zokuklama eziphezulu zabalandeli bomkhiqizo ngokuvamile abagqoka.Izingubo zanamuhla zasemadolobheni amakhulu, ekuphishekeleni komuntu siqu, ngakho ukukhuphuka kwabaklami abaningi bokuqala eminyakeni yamuva.UMnu.Zhukanye noNkz. Lin, abangabalingani nomyeni nomfazi, basungula i-vmajor eminyakeni embalwa edlule ngemva kokubuya ezifundweni zaphesheya kwezilwandle.Ukuhlukahluka kuwumkhuba wesikhathi esizayo, abaklami bangempela ngeke bahlale endaweni efanayo, futhi imikhiqizo eklanyelwe ngeke ibe nokulandela okusobala kwesifunda.Isizukulwane esilandela 00s kanye nesizukulwane esilandelayo90Ukuphishekela ukwenza kube ngokwakho kwenze imikhiqizo emincane yasebenza kakhulu.Manje yenza imikhiqizo ethandwayo, kulula ukucwiliswa olwandle lomkhiqizo, kunzima ukugqama.Kulindeleke ukuthi kube namamodeli anjalo amaningi esikhathini esizayo, okuzoba ngcono kakhulu ekusindeni kwemikhiqizo emincane.
Isikhathi sokuthumela: Aug-31-2023