1 Big Data
Makampani opanga zovala ndi bizinesi yovuta, mosiyana ndi mafakitale ena omwe amapanga chinthu chatsopano ndikuchigulitsa kwa zaka;Mtundu wanthawi zonse wamafashoni umafunika kupanga mazana azinthu nyengo iliyonse, mumitundu ndi mitundu yosiyanasiyana, ndikugulitsa madera osiyanasiyana.Pamene zovuta zamakampani zikuwonjezeka, deta yaikulu imakhala yofunika kwambiri.Kugwiritsa ntchito ndi kuwongolera deta yayikulu ndikofunikira kwambiri kumakampani opanga zovala zamtundu.Kusanthula kwamalonda sikumangokhalira kusonkhanitsa deta zambiri zamalonda, komanso kumaphatikizanso zambiri monga zojambulira mavidiyo, zomvetsera, zolemba zamalonda, ndi zolembera zogulira, ndipo KPI imakhalanso yowonjezereka.Ndani ali ndi zida zolondola kwambiri, omwe adzalandira mwayi wambiri wamsika.Sitolo mibadwo itatu imakhala yakale,masitolo otchuka'passengerskuyenda sikulinso kokha.
Zovuta:
Limodzi mwamavuto omwe ali ndi data yayikulu pakali pano ndikuti ndi mawu ongolankhula.Kampani iliyonse ya zovala zamtundu imayika kufunikira kwake, imatchera khutu, koma pakhomo ndizovuta kupeza.Makampani ena ndi osavuta kupanga, koma kuchita bwino kumawononga ndalama zambiri.Madipatimenti ogulitsa nawonso ali otanganidwa kwambiri ndi KPI, ndipo miyambi/formalism ndizovuta.
2 Ogula amasonkhanitsa shopu
Mulingo wamakampani opanga zovala ndiwopanikizidwa kwambiri, unyolo kuchokera kufakitale kupita kwa ogula udzafupikitsidwa, ndipo mtundu wa C2M wa zovala udzawuka mwadzidzidzi.Kumtunda ndikusintha kwa fakitale kupita kwa ogula, ndipo kunsi kwa mtsinje ndiko kuukira kwa shopu ya ogula!
Kulimbana kwa mphamvu ziwirizi, munthu wapakati akadalipo, koma amphamvu kwambiri, amakulirakulirachachikulu.Uku ndikusintha kwadongosolo komwe kumabwera chifukwa cha msika komanso kufunikira kwa ogula.Mitundu yambiri, gulu lathunthu, sitolo yosungiramo malo amodzi, ikhoza kukwaniritsa zosowa za kugula kangapo, ndi makulitsidwe ntchito ya sitolo yosonkhanitsa nsanja, chidziwitso champhamvu cha sitolo yosonkhanitsa moyo, kusonyeza kukwera kwabwino kwachitukuko.
3 WokondasKutsatsa
Nthawi ya kasitomala ikubwera, ndipo oyang'anira ndi mafani!Makampani opanga zovala omwe sasonkhanitsa mafani sangathe kuchita kalikonse.Omwe amapindula ndi "fan economy" akuphatikizapoJNBY, mtundu waukulu wa zovala wa dziko.Malonda ogulitsa adathandizira ndiJNBYMamembala amawerengera theka lazogulitsa zonse, ndipo mawonekedwe athunthu amaonedwa kuti ndi omwe amayendetsa kukula kwaJNBYntchito.Chitsanzo china ndi nkhani ya zovala za Taobao.Wopanga mafashoni, adatenga kanema akugulitsa zovala mwachindunji, atha kulumpha kupita ku Taobao.
Izi ndizofanana ndi ngalande zochokera ku Tiktok, Tiktok ili ndi ntchito: chiwonetsero chazenera chazinthu, ndiye kuti, chitha kulumikizidwa mwachindunji ndi Taobao.Tiktok ndi malo achilengedwe okopa anthu ambiri, ndipo Taobao itha kugwiritsidwa ntchito ngati malo ogulitsa.
4 Nkhani Zaumwini
Nthawi yotsatsa malonda sikungogulitsa zinthu, komanso kufotokoza nkhani ndi kugulitsa chikhalidwe.
Mwachitsanzo, MAXRIENY ndi SaraWinu (KevinWmkazi wa Ong), yemwe amakonda nthano kuyambira ali mwana, amachokera ku maloto otere.Monga wotsogolera mapangidwe a MAXRIENY, adayamba kupanga mtundu wa MAXRIENY kukhala ndi mawonekedwe a embryonic, ndikugwiritsa ntchito cholembera chowoneka bwino kuti afotokoze malingaliro apadera, kupangitsa mtundu wa MAXRIENY kukhala wamphamvu komanso wokonda makonda."Tangoganizani kuti moyo ndi nyumba yachifumu, ndipo mkazi aliyense ndi mfumukazi ya moyo wake, zomwe zimafuna kunyada ndi kudzikonda kosayenera, kugonana komanso kumasuka ... pang'ono zaluso zaluso, kuti amange nyumba yachinsinsi mumzinda wa mfumukazi zazing'ono ..." - Sara Wong, Design Director, MAXRIENY
MAXRIENY amatsogolera pazochitikazo, ali ndi IP yodziyimira pawokha, ndipo mawonekedwe okongoletsa a sitolo iliyonse ali ngati kukhala m'bwalo lamilandu longopeka.MAXRIENY adapanga mwapadera "ulendo waukulu wa Fantasy Castle National", monga momwe Alice ku Wonderland abwezeretsedwanso, nyumba yachifumu yaku Europe, dimba lakumbuyo lodabwitsa, bwato lamatsenga lamtambo, nyanja yamaluwa yamaluwa, buku lamatsenga lamatsenga, ma elves achilankhulo cha autumn….. malo abwino kwa akazi akutawuni kuti azijambula zithunzi.MAXRIENY imagogomezera kwambiri zomwe ogula amakumana nazo, ndipo mawonekedwe amunthu amapatsa ogula nthawi yochulukirapo.
5 Fakitale Scale
Wogula ndi wamkulu, fakitale ndi yaing'ono."Tsopano fakitale yathu ili ndi anthu 300 okha, omwe ndi ochepa kwambiri kuposa anthu 2,000 am'mbuyomu."Kampani yopanga zovala ku Shenzhen ndi yabwino pakugulitsa ndi kupanga, ndipo zovala zina pano zimatumizidwa ku Jiangsu kapena Wuhan.Mafakitale ang'onoang'ono amakhala omasuka, zomwe zimapatsa anthu omwe amawayang'anira nthawi yoti aganizire ndi kusankha zinthu zofunika kwambiri, monga momwe angasinthire ntchito zomwe zimawonjezera phindu.Pafupifupi mafakitale onse opangira zovala zapakhomo akucheperachepera, makumi masauzande a mafakitale opanga zovala kukhala masauzande a anthu, mazana a anthu si osowa.
6 Njira zoperekera maukonde
Yang Donghao, CFO wa Vipshop, adanena kuti mchira wamakampani opanga zovala ndi chinthu chachilendo, zovala ndizomwe zimapangidwira kwambiri, kuzungulira kwake kuchokera ku mapangidwe kupita kukupanga kupita kuzinthu zogulitsa malonda ndizotalika kwambiri, nthawi zambiri zimafika miyezi 12, ngakhale miyezi 18.Makampani oterowo adzatulutsa zotsatira zake: palibe amene anganene molondola kuti ndi mayunitsi angati a SKU iliyonse (gawo locheperako) la zovala za mtunduwo zomwe zidzagulitsidwa, zomwe zidzatulutsa katundu wamchira.Pansi pa intaneti +, ogula akukhala mphamvu yosinthira mabizinesi azovala zachikhalidwe, kubweretsa kusinthaku mosakayikira ndizovala zatsopano zomwe zimakhala ndi mitengo yotsika mtengo m'masitolo achikhalidwe, komanso zovala zamitundu yayikulu pa intaneti pa 1 iliyonse. kapena 2 kuchotsera.
7. Kutsatsa malonda m'malire
Brands amachita malonda kudutsa malire, chimodzi mwazofuna ndi kulenga buzz kwa zinthu zatsopano kapena zatsopano mtundu zochita, kutanthauza kuti gawo la mgwirizano ndi bwino kukhala ndi makhalidwe yomweyo.Gawo lazovala, monga momwe tonse tikudziwira, ndi bizinesi yosintha mofulumira, zomwe zikutanthauza kuti ikhoza kupereka mwayi wambiri wotsatsa malonda.Panthawi imodzimodziyo, makampani okhwima ovala zovala amatha kugwirizana ndi mitundu yambiri ngati tsitsi la ng'ombe, komanso amapereka zosankha zambiri zamitundu yodutsa malire.Pa nthawi yomweyi, kwa mitundu ya zovala, yomwe imayenera kulowetsa zinthu zambiri zatsopano nthawi zonse, kutenga nawo mbali mu mgwirizano wa malire ndi chinthu chabwino chotumizidwa pakhomo la kudzoza.Mwanjira imeneyi, zokonda zodutsa malire za mbali zonse ziwiri zimakwaniritsidwa."Ndikufuna kugulitsa lingaliro la zojambulajambula zodutsa malire komanso zovala."Zikafika pakuwoloka malire, “China-Chic” ndi mawu ofunika kwambiri omwe chaka chino sichingathawe.Kufunika kwa crossover iyi sizinthu ziwiri zokha, komanso nkhani zomwe zili kumbuyo kwawo.Zaka 30 zapitazo, People's Daily idasindikiza zolemba zopambana za mtundu wa Li Ning, womwe ulinso woyamba kuwonetsa chizindikiro chamtundu wa Li Ning.Zaka 30 pambuyo pake, Li Ning, yemwe amadziwika kuti "kuwala kwa katundu wa dziko", adayambitsa zinthu zingapo zamafashoni, zomwe zimasindikizidwa pa zovala za People's Daily, kuti apange "lipoti" lenileni.Mawonekedwe awiri pa sabata lazafashoni padziko lonse lapansi, Li Ning adatembenukira kuti akhazikitse chithunzi chofananira cha "China-Chic", ndipo kuphatikizika ndi media zatsopano za People's Daily kuli ngati kuphatikiza kuphwanya khoma.
8 Kusintha Mwamakonda Anu
Kumayambiriro kwa 2015, kufunika kwa msika kunafika oposa biliyoni imodzi, 70% ya anthu ku Ulaya ndi United States amagwiritsa ntchito zovala zodzikongoletsera payekha, ndipo izi ndizomwe zimatchuka kwambiri ku China.Pakalipano, makampani opanga zovala zachikhalidwe ku China afika pachitukuko, kubwera kwa nthawi yaukadaulo wazidziwitso kwasokoneza denga lamakampani opanga zovala zachikhalidwe, ndipo ubale pakati pa ogula, opanga ndi msika wonse wa zovala ukukonzedwanso!Dongosolo latsopano likuyenda pang'onopang'ono: ndiko kuti, njira yopangira zovala zomwe zimatengera ogula.M'tsogolomu, makonda achinsinsi adzakhala moyo watsopano wamafashoni, ndipo makonda anu adzakhalanso nyanja yabuluu pamsika wa zovala!Ogula ochulukirachulukira pazosowa zamunthu komanso zosiyanitsidwa, kotero kuti kusintha kwa zovala kwakhala kowonekera.Masiku ano ndi nthawi ya intaneti, nthawi ino yasintha mwachindunji momwe anthu amakhalira komanso momwe amadyera, zomwe zimapangitsa ogula, malonda ndi mabizinesi kukhala olumikizana, pakali pano, makonda okonda zovala ndi dziko la "Internet + makonda zovala", zovala zachikhalidwe. mtundu akutukuka kuti akwaniritse zosowa za makasitomala.
9 Kusintha makonda
Mawonedwe apano apano ndikuti malingaliro amphamvu apangidwe ndi makonda ndiwo mafunde amtsogolo.Zoonadi, mtundu uliwonse wa zovala zamtundu uliwonse, padzakhala zitsanzo zoyambirira, zitsanzo zoyambirirazi ndizokwaniritsa zosowa za omwe alibe zofunikira za mapangidwe a mafani amtunduwo nthawi zambiri amavala.Masiku ano zovala zamzinda, zambiri kufunafuna payekha, kotero kuwuka kwa ambiri okonza oyambirira m'zaka zaposachedwapa.Bambo.Zhundi Ms. Lin, omwe ali ogwirizana ndi mwamuna ndi mkazi, adayambitsa vmajor zaka zingapo zapitazo atabwerako kuchokera ku maphunziro a kutsidya kwa nyanja.Kusiyanasiyana ndizochitika zam'tsogolo, opanga oyambirira sadzakhala pamalo omwewo, ndipo zopangidwazo sizidzakhala ndi zizindikiro zoonekeratu zachigawo.M'badwo pambuyo pa 00s ndi m'badwo wotsatira90Kufunafuna makonda kwapangitsa kuti mitundu yaying'ono ikhale yotheka.Tsopano chitani mankhwala otchuka, n'zosavuta kumira munyanja yamtundu, n'zovuta kuima.Zikuyembekezeka kuti padzakhalanso zitsanzo zoterezi m'tsogolomu, zomwe zidzakhala zothandiza kwambiri kupulumuka kwazinthu zazing'ono.
Nthawi yotumiza: Aug-31-2023