1 Big Deta
Makampani opanga zovala ndi bizinesi yovuta, mosiyana ndi mafakitale ena omwe amapanga chinthu chatsopano ndikuchigulitsa kwa zaka zambiri; Mtundu wamba wamafashoni umafunika kupanga zinthu zambiri nyengo iliyonse, m'mitundu ndi mitundu yosiyanasiyana, ndikugulitsa m'madera osiyanasiyana. Pamene zovuta zamakampani zikuchulukirachulukira, deta yayikulu imakhala yofunika kwambiri. Kugwiritsa ntchito ndi kuwongolera deta yayikulu ndikofunikira kwambiri kumakampani opanga zovala. Kusanthula kwa malonda sikungokhala kokha pakusonkhanitsa deta yayikulu yogulitsa, komanso kumaphatikiza deta yambiri monga makanema ojambulira, zojambulira mawu, zolemba zamalonda, ndi zolemba zogulira, ndipo KPI imafotokozanso zambiri. Ndani ali ndi zida zolondola kwambiri zogwiritsira ntchito, ndani angatenge mwayi wambiri pamsika. Sitolo mibadwo itatu imakhala yakale,masitolo otchukawokweraskuyenda sikuli kokha.
Mavuto:
Vuto limodzi ndi big data pakadali pano ndilakuti ndi mawu chabe. Kampani iliyonse yogulitsa zovala imaika patsogolo, imasamala, koma khomo lolowera ndi lovuta kupeza. Makampani ena ndi osavuta kumanga, koma magwiridwe antchito amawononga ndalama zambiri. Madipatimenti ogulitsa ali otanganidwa kwambiri ndi KPI, ndipo miyambo/malamulo amapitilira.
2 Ogula asonkhana m'sitolo
Mulingo wa njira zamakampani opanga zovala ndi wochepa kwambiri, unyolo wochokera ku fakitale kupita kwa ogula udzafupikitsidwa kwambiri, ndipo mtundu wa zovala wa C2M udzakwera mwadzidzidzi. Kukwera ndi kusintha kwa fakitale kupita kwa ogula, ndipo kutsika ndi kuukira kwa shopu yosonkhanitsira zovala ya ogula!
Nkhondo ya magulu awiriwa, mkhalapakati akadalipo, koma wamphamvu akamakhala wamphamvu,zabwino kwambiri. Uku ndi kusintha kwadongosolo komwe kwabwera chifukwa cha kufunika kwa msika ndi ogula. Malo ogulitsira zinthu okhala ndi mitundu yambiri, gulu lonse, malo amodzi osungiramo zinthu, amatha kukwaniritsa zosowa za kugula zinthu zambiri, ndi ntchito yosungiramo zinthu monga sitolo yosungiramo zinthu, luso lamphamvu la sitolo yosungiramo zinthu, komanso kusonyeza kupita patsogolo kwa chitukuko.
3 FansKutsatsa
Nthawi yokumana ndi makasitomala ikubwera, ndipo oyang'anira ndi mafani! Makampani opanga zovala omwe sasonkhanitsa mafani sadzatha kuchita chilichonse. Anthu omwe amapindula ndi "chuma cha mafani" ndi awa:JNBY, kampani yayikulu kwambiri yogulitsa zovala m'dziko muno. Kugulitsa kwa malonda kunathandizidwa ndiJNBYMamembala amawerengera zoposa theka la malonda onse ogulitsa, ndipo dongosolo lonse la mafani limaonedwa kuti ndilo mphamvu yayikulu yoyendetsera kukula kwaJNBYmachitidwe. Chitsanzo china ndi nkhani ya zovala za ku Taobao. Wopanga mafashoni, yemwe adatenga kanema akugulitsa zovala mwachindunji, amatha kupita ku malonda a ku Taobao.
Iyi ndi njira yodziwika bwino yotulutsira madzi kuchokera ku Tiktok, Tiktok ili ndi ntchito yake: chiwonetsero cha zenera la katundu, ndiko kuti, chitha kulumikizidwa mwachindunji ku Taobao. Tiktok ndi malo achilengedwe okoka magalimoto, ndipo Taobao ingagwiritsidwe ntchito ngati malo ogulitsira.
4 Nkhani Yogwirizana ndi Munthu
Nthawi yotsatsa malonda sikuti imangogulitsa zinthu zokha, komanso imafotokoza nkhani ndi chikhalidwe cha anthu.
Mwachitsanzo, MAXRIENY ndi SaraWong (KevinWMkazi wa ong), yemwe amakonda nthano kuyambira ali mwana, amachokera ku maloto otere. Monga director wa mapangidwe a MAXRIENY, adayamba kupanga mtundu wa MAXRIENY kukhala ndi mawonekedwe osakhwima, ndikugwiritsa ntchito cholembera chowala kuti afotokoze mawonekedwe apadera a mafashoni, ndikupangitsa mtundu wa MAXRIENY kukhala wamphamvu komanso wopangidwa mwapadera. "Tangoganizani kuti moyo ndi nyumba yachifumu, ndipo mkazi aliyense ndi mfumukazi ya moyo wake, yomwe imafuna kunyada kosavomerezeka ndi kudzikonda, kugonana komanso kutseguka ... MAXRIENY amakhulupirira mzimu wa kapangidwe, kudzera mu malingaliro pang'ono, khoti pang'ono, luso lokumbukira zakale, kumanga nyumba yachifumu yachinsinsi mumzinda wa mafumu achichepere ……" — Sara Wong, Director wa Mapangidwe, MAXRIENY
MAXRIENY akutsogolera pa zochitika za malo, ali ndi IP yodziyimira payokha, ndipo kalembedwe ka zokongoletsera ka sitolo iliyonse kali ngati kukhala m'dziko la maloto a nthano. MAXRIENY adapanga mwapadera "ulendo waukulu wa Fantasy Castle National", monga momwe zithunzi za Alice in Wonderland zidabwezeretsedwera ku zenizeni, nyumba yachifumu yaku Europe, munda wachinsinsi wakumbuyo, bwato lamatsenga la mitambo, nyanja ya maluwa a nyimbo, buku lamatsenga la nthano, ma elf achilankhulo cha autumn….. Ndi malo abwino kwambiri kuti akazi akumatauni azijambula zithunzi. MAXRIENY amaika chidwi kwambiri pazinthu zomwe ogula amakumana nazo, ndipo malo omwe amasankhidwa ndi anthu amapatsa ogula nthawi yambiri yokhala.
5 Mulingo wa Fakitale
Kasitomala ndi wamkulu, fakitale ndi yaying'ono. "Tsopano fakitale yathu ili ndi anthu 300 okha, zomwe ndi zochepa kwambiri kuposa anthu 2,000 akale." Kampani yogulitsa zovala ku Shenzhen ndi yabwino kwambiri pa malonda ndi kapangidwe ka zovala, ndipo zovala zina pakadali pano zimaperekedwa ku Jiangsu kapena Wuhan. Mafakitale ang'onoang'ono amamva bwino kwambiri, zomwe zimapatsa anthu omwe ali ndi udindo nthawi yoganizira ndikusankha zinthu zofunika kwambiri, monga momwe angakulitsire ntchito zowonjezera phindu. Pafupifupi mafakitale onse opangira zovala zapakhomo akuchepa, mafakitale ambiri opangira zovala kukhala anthu zikwizikwi, anthu mazana ambiri si osowa.
Njira 6 zotumizira ma netiweki
Yang Donghao, CFO wa Vipshop, adanenanso kuti mchira wa makampani opanga zovala ndi chinthu chachibadwa, zovala ndi chinthu chomwe chimapangidwa payekha, kuyambira pakupanga mpaka kupanga mpaka kugulitsa zinthu ndi nthawi yayitali, nthawi zambiri zimafika miyezi 12, ngakhale miyezi 18. Makampani oterewa amapereka zotsatira: palibe amene anganene molondola kuchuluka kwa mayunitsi a SKU iliyonse (gawo locheperako la stock) la zovala za kampani yomwe idzagulitsidwa, zomwe mosakayikira zipanga zinthu za mchira. Pansi pa chizolowezi cha intaneti +, ogula akukhala mphamvu yosinthira mabizinesi achikhalidwe, zomwe zimapangitsa kuti kusinthaku kukhale zovala zatsopano zomwe mitengo yake ikukwera kwambiri m'masitolo achikhalidwe, komanso zovala zodziwika bwino pa intaneti pa kuchotsera kulikonse kwa 1 kapena 2.
7. Kutsatsa kwa mayiko ena
Makampani opanga zovala amachita malonda opitilira malire, chimodzi mwazofunikira ndikupangitsa kuti zinthu zatsopano kapena zochita zamakampani atsopano zichitike, zomwe zikutanthauza kuti gawo la mgwirizano ndilabwino kukhala ndi makhalidwe omwe alipo nthawi yomweyo. Gawo la zovala, monga tonse tikudziwira, ndi bizinesi yomwe ikusintha mwachangu, zomwe zikutanthauza kuti lingapereke mwayi wochulukirapo wotsatsa malonda opitilira malire. Nthawi yomweyo, makampani opanga zovala okhwima amatha kugwirira ntchito limodzi ndi makampani ambiri monga ubweya wa ng'ombe, komanso amapereka njira zambiri kwa makampani opanga zovala opitilira malire. Nthawi yomweyo, kwa makampani opanga zovala, omwe amafunika kulowetsa zinthu zatsopano nthawi zonse, kutenga nawo mbali mu mgwirizano wopitilira malire ndi chinthu chabwino chomwe chimatumizidwa pakhomo lolimbikitsa. Mwanjira imeneyi, zofuna za mbali zonse ziwiri zimakwaniritsidwa. "Ndikufuna kugulitsa lingaliro la zaluso zopitilira malire komanso zovala." Ponena za makampani opanga zovala opitilira malire, "China-Chic"Ndi mawu ofunikira omwe sangathawe chaka chino. Kufunika kwa kusinthaku sikuli kokha kwa makampani awiri okha, komanso nkhani zomwe zili kumbuyo kwawo. Zaka 30 zapitazo, People's Daily idasindikiza ntchito zopambana za zosonkhanitsa za malonda a Li Ning, zomwe ndi zoyamba kuwonetsa chizindikiro cha Li Ning pawailesi yakanema. Patatha zaka 30, Li Ning, yemwe amadziwika kuti "kuwala kwa katundu wadziko", adayambitsa zinthu zingapo zamafashoni, zosindikizidwa pa zovala za People's Daily, kuti apange "lipoti" lenileni. Kuwonekera kawiri pa sabata la mafashoni apadziko lonse lapansi, Li Ning adasintha kuti aike chithunzi chachikale cha mawu ofanana ndi akuti "China-Chic", ndipo kusinthana ndi atolankhani atsopano a People's Daily kuli ngati kuphatikiza kwa kuswa khoma lozungulira."
8 Kusintha
Pofika mu 2015, kufunika kwa msika kunafika pa anthu oposa biliyoni imodzi, 70% ya anthu ku Europe ndi ku United States amagwiritsa ntchito zovala zapadera, ndipo izi ndi zomwe zikuchitika pang'onopang'ono zinatchuka ku China. Pakadali pano, makampani opanga zovala zachikhalidwe ku China afika pamlingo wa chitukuko, kubwera kwa nthawi yaukadaulo wazidziwitso kwaphwanya denga la makampani opanga zovala zachikhalidwe, ndipo ubale pakati pa ogula, opanga ndi msika wonse wa zovala ukukonzedwanso! Dongosolo latsopano likuyamba pang'onopang'ono: ndiko kuti, njira yoperekera zovala yokhazikika kwa ogula. M'tsogolomu, kusintha kwachinsinsi kudzakhala moyo watsopano wamafashoni, ndipo kusintha kwapadera kudzakhalanso nyanja yabuluu yamsika wa zovala! Ogula ambiri pazosowa zawo komanso zosiyana, kotero kuti kusintha kwa zovala kwakhala malo otseguka. Lero ndi nthawi ya intaneti, nthawi ino yasintha mwachindunji machitidwe a anthu ndi momwe amagwiritsira ntchito, zomwe zimapangitsa ogula, zinthu ndi mabizinesi kukhala ndi chizolowezi chogwirizana, pakadali pano, kusintha kwapadera kwa zovala ndi dziko la "Internet + makonda a zovala", mitundu ya zovala zachikhalidwe ikukwera kuti ikwaniritse zosowa za makasitomala.
9 Kusintha Makonda Anu
Lingaliro la anthu ambiri pakali pano ndilakuti lingaliro lamphamvu la kapangidwe ndi kusintha kwa umunthu ndiye mafunde amtsogolo. Zachidziwikire, mtundu uliwonse wa zovala nyengo iliyonse, padzakhala mitundu yoyambira, mitundu yoyambira iyi ndi yokwaniritsa zosowa za iwo omwe alibe zofunikira kwambiri pakupanga zomwe mafani a mtunduwo amavala nthawi zambiri. Zovala zamasiku ano za m'mizinda, zomwe zimafuna kwambiri mawonekedwe a umunthu, kotero kukwera kwa opanga ambiri oyambira m'zaka zaposachedwa. Bambo.ChiZhundipo Mayi Lin, omwe ndi ogwirizana komanso mwamuna ndi mkazi, adayambitsa vmajor zaka zingapo zapitazo atabwerera kuchokera ku maphunziro akunja. Kusiyanasiyana ndi chizolowezi chamtsogolo, opanga mapulani oyambilira sadzakhala pamalo amodzi, ndipo zinthu zomwe zapangidwa sizidzakhala ndi zizindikiro zoonekeratu zachigawo. Mbadwo pambuyo pa zaka za m'ma 00 ndi mbadwo pambuyo pake90Kufunafuna kusintha zinthu kukhala zaumwini kwapangitsa kuti makampani ang'onoang'ono azigwira ntchito bwino kwambiri. Tsopano zinthu zodziwika bwino, n'zosavuta kumira m'nyanja yamakampani, n'zovuta kuzisiyanitsa. Akuyembekezeka kuti padzakhala mitundu yambiri yotere mtsogolo, yomwe idzakhala yabwino kwambiri kuti makampani ang'onoang'ono apulumuke.
Nthawi yotumizira: Ogasiti-31-2023