Ngokusho kwedatha yakamuva yocwaningo oluvela ku-NPD, amasokisi athathe indawo yama-T-shirt njengesigaba sezingubo ezikhethwayo kubathengi baseMelika eminyakeni emibili edlule. Ngo-2020-2021, ingubo eyodwa kwezi-5 ezithengwa ngabathengi base-US izoba amasokisi, kanti amasokisi azobalelwa ku-20% wokuthengiswa esigabeni sezingubo.
Umbiko uhlaziye ukuthi lo mkhuba ubangelwe ubhubhane emakhaya. Cishe amaphesenti angama-70 abantu abadala base-US bagqoka amasokisi emakhaya ngenxa yokusebenza isikhathi eside nokuhlala emakhaya ngenxa yobhubhane. E-US, ukuhlaziywa okuhlukaniswe ngokwezigaba ngokobulili, ubudala, kanye nesifunda kuthole ukuthi amadoda, amaqembu asebekhulile, kanye nezakhamuzi zaseNyakatho-mpumalanga babenesilinganiso esiphezulu sokugqoka amasokisi emakhaya. Ngisho nasezindaweni ezifudumele zase-United States, cishe amaphesenti angama-60 ezakhamuzi agqoka amasokisi emakhaya.
Ukuhlukanisa imakethe yesigaba samasokisi, amasokisi okulala akhule kakhulu. Nakuba lesi sigaba simelela u-3% kuphela wemakethe ye-hosiery, izindleko zabathengi kuma-hosiery zikhuphuke ngo-21% eminyakeni emine edlule, izinga lokukhula eliphindwe kane kunelesigaba se-hosiery sisonke. Amasokisi okulala adonsela abathengi ngokuthungwa kwawo okubushelelezi, izici ezikhululekile nezikhululekile zokunakekela isikhumba. Ku-Amazon, amasokisi okulala athengiswa kahle, futhi amasokisi amaningi okulala anezibuyekezo ezingaphezu kuka-10,000, ezithandwa ngabathengi abaningi baseMelika.
Ngaphezu kwalokho, kusayithi lase-Amazon lase-US, ukuthengiswa cishe kwawo wonke amasokisi amadoda kudlule ku-10,000. Amasokisi anombala oqinile namasokisi adumile phakathi kwamadoda aseMelika, hhayi nje kuphela ngezilinganiso eziphezulu, kodwa futhi nokusebenza kahle kokuthengisa. Elinye lamasokisi abesilisa anombala oqinile linamazwana angaphezu kuka-160,000.
Ngesikhathi esifanayo, amasokisi amade njengedolo nawo abe ngumkhiqizo wamasokisi ofunwa kakhulu kwabesifazane baseMelika. Ku-Amazon, kunezibuyekezo ezingaphezu kuka-30,000 zamasokisi amadala esitolo esisodwa kuphela. Izitayela ezahlukene zamasokisi amaphakathi nawo zidonsele ukunaka kwabathengi besifazane baseMelika, kodwa ukusebenza kokuthengisa kwamasokisi amaphakathi kwabesilisa kusengcono kunokwamasokisi amaphakathi kwabesifazane.
Ukukhula okusheshayo kwamasokisi kungase kubangelwe nokuqhuma kwe-e-commerce, kusho i-NPD. Ngenxa yamanani awo aphansi, amasokisi akhokhiswa kalula njengento yokwenza izimonyo uma amakhasimende eswele ukuthunyelwa kwamahhala.
Umhlaziyi wemboni yezingubo ze-NPD uMaria Rugolo uthe ngenxa yokuthi amasokisi ayimikhiqizo esetshenziswa kakhulu, isivinini sawo "sokuvuselela" sishesha kakhulu, futhi umjikelezo wokusetshenziswa uyizinyanga ezimbalwa nje, ngakho-ke umjikelezo wokugcwalisa kabusha uzohlala uphezulu, futhi isidingo sabathengi sizoqhubeka sikhuphuka.
Ucwaningo lwedatha lubikezela ukuthi isigaba sokuthengiswa kwamasokisi emhlabeni wonke sizofinyelela ku-22.8 billion zamaRandi aseMelika ngo-2022, futhi ukuthengiswa kwale makethe kulindeleke ukuthi kuqhubeke nokukhula ngesilinganiso sokukhula saminyaka yonke esingu-3.3% phakathi nesikhathi sika-2022-2026. Ukwanda kokuvama kokuhlala ekhaya kanye nokwanda kwesidingo, amasokisi, njengomkhiqizo omuhle esigabeni sezingubo, kulindeleke ukuthi alethe amathuba amasha ebhizinisi lolwandle oluhlaza okwesibhakabhaka kubathengisi bezingubo abavela emingceleni.
Isikhathi sokuthunyelwe: Septhemba-23-2022