Ngokwedatha yamva nje yophando oluvela kwi-NPD, iikawusi zithathe indawo yeeT-shirts njengodidi olukhethwayo lwempahla kubathengi baseMelika kwiminyaka emibini edlulileyo. Ngowama-2020-2021, impahla enye kwezi-5 ezithengwe ngabathengi baseMelika iya kuba ziikawusi, kwaye iikawusi ziya kubalelwa kwi-20% yentengiso kudidi lwempahla.
Ingxelo ihlalutye ukuba olu hlobo lokuziphatha lubangelwe yintsholongwane emakhaya. Phantse ama-70 ekhulwini abantu abadala baseMelika banxiba iikawusi emakhaya ngenxa yokusebenza ixesha elide nokuhlala emakhaya ngenxa yobhubhane. E-US, uhlalutyo olucwangcisiweyo ngokwesini, ubudala, kunye nommandla lufumanise ukuba amadoda, amaqela abantu abadala, kunye nabemi baseMantla-mpuma babenenani eliphezulu lokunxiba iikawusi emakhaya. Kwanakwiindawo ezifudumeleyo zase-United States, phantse ama-60 ekhulwini abemi banxiba iikawusi emakhaya.
Ukuhlahlela imakethi yodidi lweekawusi, iikawusi zokulala zikhule kakhulu. Nangona olu didi lubandakanya i-3% kuphela yemakethi yeehosi, iindleko zabathengi kwiikawusi zokulala zinyuke ngama-21% kwiminyaka emine edlulileyo, izinga lokukhula eliphindwe kane kunelo lodidi lweehosi lulonke. Iikawusi zokulala zitsala abathengi ngobunjani bazo obuthambileyo, iimpawu ezikhululekileyo nezikhululekileyo zokulungela ulusu. Kwi-Amazon, iikawusi zokulala zithengiswa kakuhle, kwaye iikawusi ezininzi zokulala zinezimvo ezingaphezu kwe-10,000, ezithandwa ngabathengi abaninzi baseMelika.
Ukongeza, kwiwebhusayithi yase-US ye-Amazon, ukuthengiswa phantse kwazo zonke iikawusi zamadoda kudlule kwi-10,000. Iikawusi ezinemibala eqinileyo kunye neekawusi zithandwa kakhulu ngamadoda aseMelika, kungekuphela nje ngokuba neereyithingi eziphezulu, kodwa kunye nokusebenza kakuhle kwentengiso. Enye yeekawusi zamadoda ezinemibala eqinileyo inezimvo ezingaphezu kwe-160,000.
Kwangaxeshanye, iikawusi zethole (iikawusi ezinde njengedolo) nazo ziye zaba yimveliso yeekawusi ezifunwa kakhulu ngabasetyhini baseMelika. KwiAmazon, kukho uphononongo olungaphezulu kwama-30,000 lweekawusi zethole kwivenkile enye kuphela. Iindidi ezahlukeneyo zeekawusi zethoyi ezikwithoyi nazo zitsale ingqalelo yabathengi abangabasetyhini baseMelika, kodwa ukusebenza kwentengiso yeekawusi zethoyi ezikwi ...
Ukukhula ngokukhawuleza kweekawusi kusenokubangelwa kukwanda kwezorhwebo lwe-e-commerce, i-NPD iphawule. Ngenxa yamaxabiso azo aphantsi, iikawusi zithengiswa ngokulula njengezinto zokuthambisa xa abathengi beswele iidola ezimbalwa zokuthunyelwa simahla.
Umhlalutyi weshishini leempahla ze-NPD uMaria Rugolo uthe ngenxa yokuba iikawusi ziimveliso ezisetyenziswa rhoqo, isantya sazo "sokuvuselela" sikwakhawuleza kakhulu, kwaye umjikelo wokusetyenziswa ziinyanga ezimbalwa kuphela, ngoko ke umjikelo wokugcwalisa uza kuhlala uphezulu, kwaye imfuno yabathengi iya kuqhubeka inyuka.
Uphando lwedatha luqikelela ukuba udidi lwentengiso yeekawusi kwihlabathi liphela luya kufikelela kwi-22.8 yeebhiliyoni zeedola zaseMelika ngo-2022, kwaye ukuthengiswa kwale marike kulindeleke ukuba kuqhubeke nokukhula ngesantya sonyaka esidibeneyo se-3.3% ngexesha lika-2022-2026. Ukwanda kokuphindaphinda kokuhlala ekhaya kunye nokwanda kwemfuno, iikawusi, njengemveliso efanelekileyo kudidi lweempahla, kulindeleke ukuba zizise amathuba amatsha oshishino lwe-blue ocean kubathengisi beempahla abanqumla imida.
Ixesha lokuthumela: Sep-23-2022