Raws li cov ntaub ntawv tshawb fawb tshiab los ntawm NPD, thom khwm tau hloov T-shirts ua cov khaub ncaws nyiam rau cov neeg siv khoom Asmeskas hauv ob xyoos dhau los. Xyoo 2020-2021, 1 ntawm 5 daim khaub ncaws uas cov neeg siv khoom Asmeskas yuav yuav yog thom khwm, thiab thom khwm yuav suav txog 20% ntawm kev muag khoom hauv pawg khaub ncaws.
Daim ntawv tshaj tawm tau tshuaj xyuas tias qhov sib txawv no yog tshwm sim los ntawm kev sib kis hauv tsev. Yuav luag 70 feem pua ntawm cov neeg laus hauv Asmeskas hnav thom khwm hauv tsev vim yog ua haujlwm ntev thiab nyob hauv tsev vim yog kev sib kis. Hauv Tebchaws Meskas, kev tshuaj xyuas cais los ntawm poj niam txiv neej, hnub nyoog, thiab thaj chaw pom tias cov txiv neej, cov pab pawg hnub nyoog laus dua, thiab cov neeg nyob hauv Northeast muaj feem ntau ntawm kev hnav thom khwm hauv tsev. Txawm tias nyob rau hauv thaj chaw sov ntawm Tebchaws Meskas, yuav luag 60 feem pua ntawm cov neeg nyob hauv tsev hnav thom khwm hauv tsev.
Thaum muab cov thom khwm faib ua pawg, cov thom khwm pw tsaug zog tau loj hlob sai heev. Txawm hais tias pawg no tsuas yog suav txog 3% ntawm kev ua lag luam thom khwm, cov neeg siv khoom siv nyiaj rau cov thom khwm pw tsaug zog tau nce 21% dhau plaub xyoos dhau los, uas yog qhov kev loj hlob uas yog 4 npaug ntawm pawg thom khwm tag nrho. Cov thom khwm pw tsaug zog nyiam cov neeg siv khoom nrog lawv cov qauv mos mos, xoob thiab xis nyob rau ntawm daim tawv nqaij. Ntawm Amazon, cov thom khwm pw tsaug zog muag tau zoo, thiab ntau cov thom khwm pw tsaug zog muaj ntau dua 10,000 qhov kev tshuaj xyuas, uas tau txais kev nyiam los ntawm ntau tus neeg siv khoom Asmeskas.
Ntxiv mus, ntawm Amazon lub vev xaib hauv Tebchaws Meskas, kev muag khoom ntawm yuav luag txhua tus txiv neej thom khwm tau tshaj 10,000. Cov thom khwm xim thiab thom khwm xim yog nrov ntawm cov txiv neej Asmeskas, tsis yog tsuas yog muaj cov qhab nia siab xwb, tab sis kuj muaj kev ua tau zoo heev ntawm kev muag khoom. Ib qho ntawm cov txiv neej thom khwm xim muaj ntau dua 160,000 cov lus tawm tswv yim.
Tib lub sijhawm, cov thom khwm plab hlaub (cov thom khwm uas ntev li lub hauv caug) kuj tau dhau los ua cov khoom thom khwm uas cov poj niam Asmeskas xav tau ntau. Hauv Amazon, muaj ntau dua 30,000 qhov kev tshuaj xyuas ntawm cov thom khwm plab hlaub hauv ib lub khw xwb. Ntau hom thom khwm nruab nrab kuj tau nyiam cov neeg siv khoom poj niam Asmeskas, tab sis kev muag khoom ntawm cov txiv neej cov thom khwm nruab nrab tseem zoo dua li cov poj niam cov thom khwm nruab nrab.
Qhov kev loj hlob sai ntawm cov thom khwm kuj tseem yuav yog vim muaj kev tawg ntawm e-commerce, NPD tau sau tseg. Vim lawv cov nqi qis, cov thom khwm yooj yim raug them ua khoom pleev thaum cov neeg siv khoom tsuas yog ob peb duas las luv ntawm kev xa khoom dawb.
Tus kws tshuaj ntsuam xyuas kev lag luam khaub ncaws ntawm NPD, Maria Rugolo, tau hais tias vim tias cov thom khwm yog cov khoom siv ntau zaus, lawv qhov "txhim kho dua tshiab" kuj ceev heev, thiab lub voj voog siv tsuas yog ob peb lub hlis xwb, yog li lub voj voog rov ua dua tshiab yuav tseem siab, thiab qhov kev thov ntawm cov neeg siv khoom yuav txuas ntxiv mus. siab.
Kev tshawb fawb txog cov ntaub ntawv kwv yees tias kev muag khoom thoob ntiaj teb ntawm cov thom khwm yuav nce mus txog 22.8 billion daus las Asmeskas hauv xyoo 2022, thiab kev muag khoom ntawm lub khw no yuav txuas ntxiv loj hlob ntawm tus nqi loj hlob txhua xyoo ntawm 3.3% thaum lub sijhawm 2022-2026. Kev nce ntxiv ntawm qhov zaus ntawm kev nyob hauv tsev thiab kev nce ntxiv ntawm kev thov, thom khwm, ua ib yam khoom zoo hauv pawg khaub ncaws, yuav tsum coj cov sijhawm lag luam tshiab rau cov neeg muag khaub ncaws hla ciam teb.
Lub sijhawm tshaj tawm: Cuaj hlis-23-2022