Ezweni lokuhwebelana kwamazwe ngamazwe, amasokisi aphansi kungenzeka angabi umkhiqizo wokuqala ofika engqondweni. Kodwa-ke, njengoba idatha yakamuva ikhombisa, imakethe yamasokisi omhlaba wonke ibona ukukhula okukhulu, ngabadlali abasha abasafufusa kanye nemikhiqizo esunguliwe ekhulisa ukufinyelela kwayo.
Ngokusho kombiko we-Market Research Future, imakethe yamasokisi omhlaba wonke kulindeleke ukuthi ifinyelele inani lamaRandi ayizigidi eziyizinkulungwane ezingama-24.16 ngo-2026, ikhule ku-CAGR engu-6.03% ngesikhathi sokubikezela. Lo mbiko ukhomba izici ezifana nokukhula kokuqonda kwemfashini, ukwanda kwemali engenayo engasetshenziswa, kanye nokukhula kwe-e-commerce njengezinto ezibalulekile ezibangela ukwanda kwemakethe.
Umkhuba owodwa ophawulekayo emakethe yamasokisi ukwanda kwezinketho ezisimeme nezinobungani nemvelo. Imikhiqizo efana ne-Swedish Stockings kanye ne-Thought Clothing ihamba phambili ekudaleni amasokisi enziwe ngezinto eziphinde zasetshenziswa, ukotini wemvelo, kanye noqalo. Le mikhiqizo ikhanga abathengi abaqaphela ngokwengeziwe umthelela wemvelo wokuthenga kwabo.
Enye indawo yokukhula emakethe yamasokisi isemiklamo eyenziwe ngokwezifiso kanye nokwenza ngokwezifiso. Izinkampani ezifana ne-SockClub kanye ne-DivvyUp zinikeza amakhasimende ikhono lokudala amasokisi awo enziwe ngokwezifiso, aqukethe konke kusukela ebusweni besilwane esithandwayo kuya kulogo yeqembu lezemidlalo eliyintandokazi. Lo mkhuba uvumela abathengi ukuthi baveze ubuntu babo futhi wenza inketho yesipho eyingqayizivele.
Ngokuphathelene nokuhwebelana kwamazwe ngamazwe, ukukhiqizwa kwamasokisi kugxile kakhulu e-Asia, ikakhulukazi eShayina naseNdiya. Kodwa-ke, kukhona nabadlali abancane emazweni afana neTurkey nePeru, aziwa ngezinto zokwakha ezisezingeni eliphezulu kanye nobuciko. I-United States ingumthengisi omkhulu wamasokisi, cishe ama-90% amasokisi athengiswa kuleli lizwe enziwa kwamanye amazwe.
Esinye isithiyo esingaba khona ekukhuleni kwemakethe yamasokisi yimpi yokuhweba eqhubekayo phakathi kwe-US ne-China. Ukwanda kwentela yezimpahla zaseShayina kungabangela amanani aphezulu amasokisi angeniswa kwamanye amazwe, okungaba nomthelela omubi ekuthengisweni. Kodwa-ke, imikhiqizo ingabheka ezimakethe ezintsha ezifana ne-Southeast Asia kanye ne-Afrika ukuze ihlukanise izintambo zayo zokuphakelwa futhi igweme intela engaba khona.
Sekukonke, imakethe yamasokisi omhlaba wonke ibona ukukhula okuhle kanye nokwehlukahlukana, njengoba abathengi befuna izinketho ezizinzile neziqondene nomuntu ngamunye. Njengoba ukuhweba kwamanye amazwe kuqhubeka nokukhula, kuzoba mnandi ukubona ukuthi imboni yamasokisi ivumelana kanjani futhi ikhula kanjani ngenxa yalokho.
Isikhathi sokuthunyelwe: Mashi-30-2023